Email Deliverability

Jordan’s Magic Lead Scoring Formula

Earlier today I had a chance to sit in on a few minutes of the Infusionsoft University course.  It took me back a few years to when Francis Jones and I created and ran Infusionsoft University for almost 2 years.  It was cool to be back.  Anyways… Mike Harris was teaching the class about lead scoring.  It reminded me of a presentation I gave at InfusionCon in 2013 where I laid out a formula for how to setup lead scoring…

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Email Deliverability: I Don’t Think That Word Means What You Think It Means

Alright – so this might be another post written out of a teeny tiny bit of frustration (see my last post on Open Rates).  Here’s the deal – there is another totally misunderstood term when it come to email marketing: email deliverability.  The biggest reason why there’s confusion is because there IS NO SET DEFINITION for it.  Different people mean different things when they talk about email deliverability.  This post aims to clear all that up (mainly because I’m getting tired…

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