HELP! I Went On Vacation and Bought A Business… Now What???

About 5 years ago, I went with my wife’s family on their annual pilgrimage from Arizona to St. Augustine, Florida.  My wife’s family has been going there for 2 weeks each summer for almost 15 years. On my first trip (really my second to St. Augustine – long story) we went as boyfriend and girlfriend and we came back engaged.  We’ve been back every year since then (except for 1 year when we were just about to have our oldest daughter…

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How To Create A Sales and Marketing Strategy

Over the past 7 years (or so), I’ve had the privilege of working with, teaching, and consulting with over ten thousand Entrepreneurs (Yeah I know a lot of people say that – but I’ve got the stats to back it up 🙂 ).  I’ve learned a ton from everyone I’ve worked with (and I hope they’ve learned a ton from me too).  One of the biggest problems that I’ve seen Entrepreneurs make is not having a real sales and marketing…

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That’s Some Next Level $@#%^!

I started programming computers when I was about 10 years old.  My dad had an old 286 computer with an 8 color screen that he’d let me play around with.  He brought home a BASIC programming book from work one day and showed me how to start programming.  I was hooked.  From there I learned Delphi (basically visual Pascal) while I worked in the QA department for Medisoft (my dad’s software company) during high school.  In high school I learned…

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Email Deliverability: I Don’t Think That Word Means What You Think It Means

Alright – so this might be another post written out of a teeny tiny bit of frustration (see my last post on Open Rates).  Here’s the deal – there is another totally misunderstood term when it come to email marketing: email deliverability.  The biggest reason why there’s confusion is because there IS NO SET DEFINITION for it.  Different people mean different things when they talk about email deliverability.  This post aims to clear all that up (mainly because I’m getting tired…

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Why Open Rates Are A Crappy Metric

Email open rates are one of the most misunderstood metrics in marketing. For most email marketers – their open rate is the only thing that matters. They focus way too much on it. They split test subject lines, and email copy, and images and everything else they can in order to move the needle.  This often shows their lack of understanding of what the open rate really means – and how they can actually use it to be a better marketer.…

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What is an API?

There are so many acronyms when it comes to computers (HTML, CSS, PHP, API, SDK, JSON, blah blah blah blah) that it can sometimes (always) be confusing.  Often times people are told that in order to do thing X with system Y – they’ll need to use the API.  For example – my sister in law uses Mindbody Online for scheduling classes for her gym.  Mindbody’s user experience is horrible. So we want to build our own to replace it.…

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