Marketing

How To Use Lead Sources (The Right Way)

If you’re spending any significant amount of time or money doing advertising, the most important thing you should be doing is tracking how well each of those activities is performing.  Unfortunately, it takes some setting up in Infusionsoft to get it working – but when you do have it going, it’s amazing.  It can mean the difference between making a ton of money – or losing a ton of money.  Without tracking it though, you’ll never know what’s actually going on.…

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Jordan’s Magic Lead Scoring Formula

Earlier today I had a chance to sit in on a few minutes of the Infusionsoft University course.  It took me back a few years to when Francis Jones and I created and ran Infusionsoft University for almost 2 years.  It was cool to be back.  Anyways… Mike Harris was teaching the class about lead scoring.  It reminded me of a presentation I gave at InfusionCon in 2013 where I laid out a formula for how to setup lead scoring…

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HELP! I Went On Vacation and Bought A Business… Now What???

About 5 years ago, I went with my wife’s family on their annual pilgrimage from Arizona to St. Augustine, Florida.  My wife’s family has been going there for 2 weeks each summer for almost 15 years. On my first trip (really my second to St. Augustine – long story) we went as boyfriend and girlfriend and we came back engaged.  We’ve been back every year since then (except for 1 year when we were just about to have our oldest daughter…

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How To Create A Sales and Marketing Strategy

Over the past 7 years (or so), I’ve had the privilege of working with, teaching, and consulting with over ten thousand Entrepreneurs (Yeah I know a lot of people say that – but I’ve got the stats to back it up 🙂 ).  I’ve learned a ton from everyone I’ve worked with (and I hope they’ve learned a ton from me too).  One of the biggest problems that I’ve seen Entrepreneurs make is not having a real sales and marketing…

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Email Deliverability: I Don’t Think That Word Means What You Think It Means

Alright – so this might be another post written out of a teeny tiny bit of frustration (see my last post on Open Rates).  Here’s the deal – there is another totally misunderstood term when it come to email marketing: email deliverability.  The biggest reason why there’s confusion is because there IS NO SET DEFINITION for it.  Different people mean different things when they talk about email deliverability.  This post aims to clear all that up (mainly because I’m getting tired…

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Why Open Rates Are A Crappy Metric

Email open rates are one of the most misunderstood metrics in marketing. For most email marketers – their open rate is the only thing that matters. They focus way too much on it. They split test subject lines, and email copy, and images and everything else they can in order to move the needle.  This often shows their lack of understanding of what the open rate really means – and how they can actually use it to be a better marketer.…

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